By Bill Britt
Alabama Political Reporter
MONTGOMERY—Sponsored content on internet blogs and publications is a growing source of revenue and a cause for concern. Big players like The New York Times and Forbes’ Brand Voice are offering sponsored content as is al.com. The sponsored material is clearly labeled so that the reader should not be confused as to what is news and what is paid editorial.
But there are many websites that offer paid content without identifying the source, which is potentially illegal and certainly an ethical gray area, especially when it comes to politics.