Eric Ferrell, president of Alabama Outdoors, has been named the Silver Alabama Retailer of the Year by the Alabama Retail Association.
Founded in 1975, Alabama Outdoors has grown into a five-location active lifestyle retailer employing more than 85 team members across Birmingham, Homewood, Trussville, Florence and Mobile. Under Ferrell’s leadership, the company has evolved its assortment and store experience to align with the lifestyle of today’s active customer while honoring the legacy that has shaped the brand for 50 years, the company shared.
“For five decades, Alabama Outdoors has been where people go to find what’s new, what’s next, and what helps them express who they are,” Ferrell said. “From the start, we’ve had a pulse on what’s trending—delivering style, energy, and a sense of belonging to every generation that’s walked through our doors. Customers who once came in as college students now bring their own kids. That’s the legacy we’re proudest of—not just staying in business but staying relevant.”
The company’s vision is “to be the destination where style meets purpose in every community we serve.” In living out this vision, Alabama Outdoors said it supports its communities by raising funds and awareness for nonprofits including Black Warrior Riverkeeper, Freshwater Land Trust, Cahaba River Society and United Ability, among others. The company also partners with schools, hospitals and frontline organizations across the state, extending its impact well beyond its stores.
Rick Brown, president of the Alabama Retail Association, praised Ferrell’s leadership and the company’s lasting impact.
“For 50 years, Alabama Outdoors has been part of the fabric of our state, equipping generations of Alabamians for everyday adventures while giving back to the communities they serve,” Brown said. “Eric Ferrell has built on that legacy with forward-thinking strategies and a true commitment to service.”
As Alabama Outdoors celebrates its 50th anniversary, Ferrell and his team are actively exploring growth into new markets across the Southeast.
“The future is bright,” Ferrell said. “We’ll continue leading with style, purpose, and a commitment to serve every community wherever life moves them.”
Alabama Outdoors has been a member of the Alabama Retail Association for more than 30 years.
