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Sec. of Commerce Uses AIDT No-Bid Contract to Build Website Costing Almost $100K

By Bill Britt
Alabama Political Reporter

MONTGOMERY—A no-bid professional service contract was awarded to Big Communications that included building a website for the Alabama Department of Commerce that alone cost almost $100,000.
However, the Department of Commerce does not have a contract with Big Communications.

According to Commerce Secretary Greg Canfield, the contract with Big Communications, a Birmingham-based public relations company, is with the educational entity Alabama Industrial Development and Training (AIDT).

Canfield said that when Commerce was planning a rebranding for the state, he met with Ed Castile, head of AIDT, and they decided that Commerce would “piggy-back” on the AIDT marketing budget for the campaign.

The contract signed September 24, 2012, states it is for “professional services and public relations.”

The website design for Commerce is $99,000 with a “web skin” update for AIDT. For the almost $100,000, Big was to provide “Development, Design and Programming” for the new website. contacted a professional web-development company and asked that they give an estimate for duplicating the Commerce website, Made in Alabama at

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Big Communications charged the state $99,000 for the site.

Brain Swell Media, an award-winning website and webcasting firm from Augusta, GA, said they would build the same site for an estimated $7,500 to $10,000.

Last week, sent an email to Sen. Bill Holtzclaw (R-Madison), chairman of the Legislative Contract Review Board, and asked him about the “professional services” contract that Big had signed with AIDT. Holtzclaw, emailed back saying, “Thanks for the heads up and placing this on my radar. I spoke with Sec. Canfield this morning to clarify the AIDT contract and the Contract Review process.” However, the senator did not offer to clarify the contract for us. A second email was sent to Holtzclaw seeking further understanding about the contract but that email has gone unanswered.

Emails were sent to the members of the contract review board, but the only member that responded was Sen. Paul Sanford (R-Huntsville). Sanford said, “I believe it should have been put out for bid personally. Advertising is not typically considered a professional service contract.”

Sanford said that he was following up with the Department of Finance to seek clarification of professional services under 2006 Alabama Code – Section 41-16-72 — Procurement of professional services.

That section reads, “Notice of need for professional services shall be widely disseminated to the professional community in a full and open manner. Procuring state entities shall evaluate such professionals that respond to the notice of need based on such state entity’s qualification-based selection process criteria. Any such procuring state entity shall then make a good faith effort to negotiate a contract for professional services from the selected professional after first discussing and refining the scope of services for the project with such professional. Where the Alabama Building Commission has set a fee schedule for the professional services sought, fees shall not exceed the schedule without approval of the Director of the Alabama Building Commission and the Governor.”

Ed Castile said that AIDT decided to sign the contract under the professional services code, which he said was permissible under state law.

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Canfield said that Big was the only company that could do the work.

Another large items that Big was to deliver to Commerce was “creative production.” For creative production, the taxpayers of Alabama paid $125,000 for “Collateral Material – Informational material, documents…” [to fit] “…the [Commerce] Department’s new identity.”

Big is also charging $140,000 for “Public Relationship.” According to the contract, PR consists of “The creation of a brand identity, online presence and accompanying visual elements…[that lay] the foundation for a smart, strategic external communications strategy.”

According to Canfield, Alabama needed to rebrand itself so that it could compete with other state’s for international business.

AIDT was an arm of the Alabama Community College System until Gov. Robert Bentley, by executive order, placed it under the Commerce Department in 2012. During the 2013 Legislative Session, the move was codified into law. AIDT is funded from the state’s Education Trust Fund.

Bill Britt is editor-in-chief at the Alabama Political Reporter and host of The Voice of Alabama Politics. You can email him at [email protected] or follow him on Twitter.

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