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Dial campaign wins national award for announcement ad

Brandon Moseley

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Last weekend, State Senator and AG Commissioner candidate Gerald Dial’s, R-Lineville, campaign was awarded a 2018 Pollie in Nashville, Tenn. The campaign’s announcement video, “It’s Dial Time” won in the Digital/Internet – Candidate Division.

TV actors, writers, producers and directors have the Emmies; the movie industry has the Oscars; musicians have the Grammies; people in the political communications and public affairs industry have the Pollies.

Each entrant is reviewed by a blind jury of Republican, Democrat and Independent industry experts.

Dial announced his bid for the Republican nomination for commissioner of the Alabama Department of Agriculture and Industries with the video in October 2017.

Since then, Sen. Dial has been shaking up the political advertising world with a unique approach to signage, digital advertising and a soon-to-be-released new – but old – approach to TV and radio ads.

In December, Sen. Dial pledged 10 percent of his campaign funds to Children’s Hospital and urged other candidates to do the same.

“From the very beginning, we wanted this campaign to be different,” Dial said. “I’ve been looking for fresh ideas, new ways of thinking, and opportunities to give back through our work. People are tired of the status-quo in political campaigns.”

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Dial’s campaign has been cutting-edge.

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Dial is a retired general in the National Guard. He says that he wants to continue to grow agriculture and industry in the state by putting Alabama jobs first.

This includes promoting Alabama’s agricultural exports to Cuba and South America, developing a statewide irrigation program and creating an agricultural cabinet that would share best practices and feedback from farmers.

Agriculture, forestry and related industries have an annual economic impact of more than $70 billion and account for 580,000 jobs in the state of Alabama.

“I’m running for Ag Commissioner because I want to grow all of Alabama by adding jobs and better opportunities for the people of our state,” Dial said. “We have to increase agricultural exports, protect our farmland and food sources, and work with our agricultural research universities to ensure the future of farming in Alabama.”

Senator Gerald Dial currently represents District 13 in the Alabama Senate, which includes all or parts of Randolph, Lee, Cleburne, Clay, Cherokee and Chambers Counties.

He is the chairman of the influential Senate Local Legislation #1 Committee and co-chaired the Joint Committee on Reapportionment.

Dial faces a crowded GOP field for commissioner of Agriculture and Industries, including: Tracy “T.O.” Crane, Cecil Murphy and Rick Pate.

There is no Democrat candidate qualified for the office, so the Republican primary is likely “winner take all.”

The Republican primary is on June 5, 2018.

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