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Bill passes Senate that would regulate franchise agreements

Then-Majority Leader Greg Reed presides over the Alabama Senate in 2018.

The Alabama state Senate passed a bill Thursday to regulate franchise agreements. Many businesses are locally owned and operated but are part of a national chain. Those contracts are generally written by the franchisor that owns the brand in their home state.

Senate Bill 129, the Protect Alabama Small Business Act, is sponsored by State Sen. Chris Elliott, R-Fairhope.

SB129 would regulate private franchise contracts by codifying them in to Alabama state law. In case of disagreement between the franchisor and franchisee, the case would have to be litigated in the Alabama Court system rather than in the state of the franchisor.

The House companion bill, HB352, is sponsored by State Rep. Connie Rowe, R-Jasper.

The Alabama business community is bitterly divided on this issue.

Dom Gentile owns Jan Pro franchises in Birmingham and Huntsville, but his contract is such that he controls the Alabama franchise rights and could franchise out to other cities in Alabama.

“I am a franchisee and a franchisor,” Gentile told the Alabama Political Reporter. “The franchise agreement allows the franchiser to protect the brand. I don’t want to sell franchises if I can’t protect the quality of the brand.”

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The Alabama Franchisee Association supports the legislation and argues that franchisees need protection from unjust terminations and non-renewals without good cause, protection from unjust restrictions on sales and transfers, protecting the franchisees’ rights to pursue legal dispute with their franchisor in an Alabama Court under Alabama law and requiring that franchisors and franchisees must act in good faith and in a commercially reasonable manner.

The International Franchise Association opposes the legislation.

“This legislation undermines the very key to franchising – a brand’s standards of safety, quality and operation. These brand standards signal to consumers they can expect the same safety, consistency and quality of a product or service regardless of the business location. By placing these brand standards at risk, SB129 and HB352 will actually hurt the majority of Alabama’s existing franchise small business owners and their customers.”

This letter was signed by more than 80 franchise brands, including Hilton, Chicken Salad Chick, The UPS Store, and McDonald’s.

“Through contact with the Alabama Franchisee Association, I learned that scores of Alabama businesses — both small and large — have essentially no rights and no protections,” Elliott, who is sponsoring SB129. wrote. “It has been a ‘take it or leave it’ proposition, with franchisees having to take on more and more at each contract renewal.”

“I hope state legislators listen to all franchise owners and not just a disgruntled few, and vote against HB352, the ‘Protect Alabama Small Business Act.’ The only thing Alabama small business owners like me need to be protected from is this bill,” said Daniel Morgan, the owner of Express Pros in Birmingham.

“I recently met Darrel Bush, whose family had operated the Huddle House in Wetumpka for more than 25 years,” Elliott wrote. “As the years went by, unreasonably priced building and equipment upgrades were added to the extensions of the original contract, and the Bush family had no choice but to agree to the franchisor’s demands in order to stay afloat. Ultimately, the Bush family had to shut down its franchise. Huddle House is now looking to construct a new location just down the road from the one the Bush family operated for a quarter century.”

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“The legislation basically upends the franchise system,” said David Barr, the owner of 18 Alabama KFCs and Taco Bells. “If it passes, it will wrap small businesses in reams of red tape and fundamentally redefine the entire franchise model. Practices that have worked for decades will suddenly become illegal. In particular, there will be new restrictions on when – and whether – brands and small businesses can part ways. This is a huge payday for trial lawyers, who will be able to file bogus lawsuits to their heart’s content.”

The International Franchise Association points to economic analysis by FRANdata claiming that if this legislation is enacted, from 2019-2022 427 franchise businesses will not open, 4,500 jobs will not be created, and Alabama will lose $352.2 million in economic activity and that over the next 14 years, the trend: 1,141 franchise businesses will not open, 12,000 jobs will not be created, and Alabama will lose $942.1 million in economic activity — nearly a billion dollars taken from Alabama’s economy.

Gentile, a former Republican candidate for U.S. Senate, told APR that Republicans are supposed to be for small government and for less regulation.

There were 12,400 franchises operating in Alabama in 2018. 128,800 Alabamians work for a franchise, for a total 2018 payroll of $4 billion, which is up 5.4 percent from 2017. Franchises in Alabama have a total economic output of $10.2 billion. 76 percent of Alabamians have a favorable view of franchises.

SB129 was passed by the Senate on a 21 to 2 vote. It is now awaiting action by the Alabama House of Representatives.

It’s House companion bill, HB352, received a favorable report from the House Commerce and Small Business Committee. It is waiting for action by the full House of Representatives.

For coverage of the public hearing on this:

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Committee considers legislation to regulate franchise agreements

Brandon Moseley is a former reporter at the Alabama Political Reporter.

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