Target is making a major move toward more inclusive retail experiences, and it’s already live in Huntsville.
Target has launched a first-of-its-kind accessible self-checkout technology, designed with and for guests with disabilities. The experience is currently live in more than 200 stores, including the T1367 Huntsville store, part of a broader rollout that will reach Target self-checkouts nationwide by early 2026.
Developed with extensive input from the blind community, the user-first design was built to better serve blind and low-vision guests, with features that also support people with motor disabilities. As holiday shopping ramps up, Target is proud to introduce technology that makes the experience, and the joy of it, accessible to even more guests.
Key features of the accessible self-checkout include:
- Braille and high-contrast button icons.
- A headphone jack with adjustable volume.
- Physical navigation buttons and a dedicated info key.
- A custom tactile controller co-developed by Target and touchscreen technology partner Elo.
- A seamless audio experience with prompts for each screen and payment step throughout the checkout process.
More details can be found here.
