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Drive AI event brings business leaders to Barber

Executives will explore real-world AI strategies, network trackside and get a garage tour as Barber blends innovation with race weekend energy.

Drive AI event Courtesy of Barber Motorsports Park

Barber Motorsports Park and KEYSYS will bring business leaders, innovators and technology professionals together this fall for the inaugural DRIVE AI, presented by KEYSYS.

The event, focused on the evolving role of artificial intelligence in business, will be held Thursday, September 24, from 1 to 3 p.m. at Barber Motorsports Park. It will serve as the official kickoff to race weekend for the UAB Medicine GT World Alabama, benefiting Teal Wings of Hope.

DRIVE AI will feature an expert-led discussion and case study on how organizations are using artificial intelligence to improve operations, drive growth and prepare for the future, according to a news release. The event also will offer networking opportunities for business and community leaders.

Tickets include appetizers and beverages, a behind-the-scenes garage tour and a Sunday general admission and garage pass for the UAB Medicine GT World Alabama race weekend.

“Artificial intelligence is no longer a future concept—it’s a business reality that is transforming industries at an unprecedented pace,” ZOOM Motorsports President George Dennis said. “DRIVE AI is designed to spark meaningful conversations, share practical insights and create connections among leaders who are navigating this rapidly changing landscape.”

Each $80 ticket includes:

  • Admission to DRIVE AI, presented by KEYSYS, on Thursday, September 24
  • An artificial intelligence case study and expert panel discussion
  • Networking opportunities with business and community leaders
  • Appetizers and beverages
  • An exclusive garage tour
  • A Sunday general admission and garage pass to UAB Medicine GT World Alabama, benefiting Teal Wings of Hope
  • A donation benefiting Teal Wings of Hope

The event expands Barber Motorsports Park’s efforts to bring together leaders across industries for discussions about innovation, technology and economic growth, according to the release.

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Tickets are available at BarberRacingEvents.com.

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