From the Capitol to the State House, from the business community to the halls of education, there is an urgent need for Alabama leaders who will work together to turn back the prevailing tide of self-dealing and mediocracy. Alabama is far too often the home of status quo where leaders don’t dare aim for the far horizon because that requires facing unpleasant facts that demand hard choices. Over the last several months, Alabama Power Company’s CEO, Mark Crosswhite, and leaders from Regions Bank, Blue Cross Blue Shield, PowerSouth, Protective Life Corp., and others marquee businesses displayed extraordinary courage to salvage the burning ship that was the Business Council of Alabama.
As Crosswhite said in announcing BCA’s restructuring plan, “The wholesale governance and leadership changes made today show what is possible when businesses come together with a common goal.”
The fight to save BCA was not merely about what was best for business but how BCA, as an institution, could serve the higher interests of the state. Again, Crosswhite makes the point, “While the hard work of moving this organization forward remains, I am pleased with this progress and look forward to working with businesses across our state for a stronger BCA and a better Alabama.”
There is indeed hard work ahead because over the last several years, BCA’s culture has been shaped by the self-interests of a few unprincipled individuals.
What is BCA’s core mission?
Its website says, “Making a sweet home for business.” That’s a slogan, not a purpose.
A mission statement in business is like an individual’s core beliefs; it is the guiding principle for every action and the place to run back to when things go wrong.
Going forward, the new executive committee will need to define what BCA is and what its character is.
Over the years, BCA has become synonymous with the Republican Party, but businesses, also like individuals, are more than a label. As billionaire industrialist Charles Koch said recently, “I don’t care what initials are in front or after somebody’s name.”
Perhaps Heather Brothers New, chairwoman of the Chamber of Commerce Association of Alabama, said it best, “We are fortunate in Alabama to have a business community that understands the importance of providing strong leadership on matters that affect our state’s economic success,” New said. “Individuals, families, and communities can’t thrive if our state doesn’t provide an environment where businesses can thrive. Everyone in Alabama benefits from this effort to ensure a unified and effective BCA.”
With governance and leadership changes at BCA, there is an opportunity to start anew to create a better BCA to serve its members and the state. As Bobby Vaughan, a representative from the Alabama Self-Insured Worker’s Compensation Fund said, “At the end of the day, our members are our customers. Our job is to serve the interests of our members, and the new structure will enable us to do that more effectively.”
Crisis and opportunity are two sides of the same coin. Crosswhite and his fellow corporate leaders have shown what is possible. Now, the hard work begins.