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The Alabama Manufactured Housing Association (AMHA) has announced its “Take It To The House” promotional partnership with the Alabama Crimson Tide and the Auburn Tigers, which will run during the 2022 and 2023 SEC football seasons.
The “Take It To The House” campaign is a unique promotional contest sponsored exclusively by AMHA. If either football team, Auburn or Alabama, returns their first received kick in the second half for a touchdown at one of their home SEC games, one lucky fan from each school will have a chance to win a $75,000 down payment towards the purchase of a manufactured home from an AMHA dealer.
The contest will be promoted through university media outlets for each school including radio, digital, social media, and print advertising. Beginning August 22, 2022, football fans can register to enter the contest at each school’s respective websites, rolltide.com/takeittothehouse for the Alabama Crimson Tide and Auburntigers.com/takeittothehouse for the Auburn Tigers.
“There’s no greater way to promote the manufactured industry statewide than to tie in a promotion with the Alabama and Auburn football teams,” says Lance Latham, Executive Director of the Alabama Manufactured Housing Association. “The Take It To The House” campaign is a fun way to create excitement and enthusiasm around manufactured housing and give fans a unique opportunity to purchase a beautiful home,” said Latham.
“The ‘Take It To The House’ promotion from AMHA is a creative play on the game and I know the Auburn Family will be tuning in to see if we can add another kick return to our fabulous history,” said Auburn Sports Properties General Manager Ben Harling.
“The Alabama Crimson Tide has the most passionate fans in college football, and we know that giving them the opportunity to win a new manufactured home will result in a highly successful campaign for AMHA and the manufactured housing industry in our state,” said Jim Carabin, Vice President and General Manager of Crimson Tide Sports Marketing, a division of LEARFIELD dedicated to serving University of Alabama Athletics.
