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Anzalone Liszt Research to Merge with Grove Insight

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On Tuesday Anzalone Liszt Research announced it merger with Grove Insight to form the new Anzalone Liszt Grove Research.  John Anzalone, Jeff Liszt, and Lisa Grove collaborated closely for the first time on the 2012 Obama re-election, with Anzalone Liszt Research conducting polling for victories in Virginia, Florida, and Nevada, and Grove Insight conducting polling and focus groups for women’s outreach that helped President Obama win women by 11 points.

This is an exciting time at both firms.  John Anzalone says of the merger, “Lisa Grove is not only the pre-eminent pollster for progressive issue advocacy, she’s one of the best people in the business.  We’re excited about a partnership that will bring new expertise, a progressive client base, and excellent service for clients of both our firms.  Just as important, we plan on having a lot of fun together.”

Lisa Grove of Grove Insight says, “I couldn’t be happier to join such a smart, thoughtful, dedicated group of people.  There is a reason President Obama tapped their expertise for two cycles running – not only do they know how to get the win, they bring joy to the process.”

Anzalone Liszt Research (ALR) is a public opinion research firm specializing in message development and strategic consulting. For nearly 20 years, ALR has partnered with clients ranging from national and state political campaigns to issue organizations, foundations, and corporations of all sizes.

John Anzalone started the firm in 1994 in Washington, D.C. and partner Jeff Liszt joined in 1999. The firm currently has offices in Washington, D.C., New York City, and Montgomery, AL.

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Anzalone Liszt Research helped deliver swing-state wins for President Obama in 2008 and 2012, including victories in Virginia and Florida in both cycles, North Carolina in 2008, and Nevada in 2012.  ALR currently represents two U.S. Senators and 11 Members of Congress, plus the IE programs of the DSCC, DCCC and DGA.  ALR was one of the lead pollsters in the health care and financial reform debates, conducting nationwide and state-level surveys for Health Care for America Now, AFSCME, the Herndon Alliance, and Americans United.

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ALR’s non-political clients include the Ford Foundation, the Rockefeller Family Fund, AARP, the League of Conservation Voters, International Brotherhood of Teamsters, and Communication Workers of America.

Lisa Grove created Grove Insight because she was tired of seeing progressive candidates and causes stuck with outdated research methods, unintelligible reports and a one-size-fits-all approach to polling. She also had a beef with the fact that the progressive dialogue lacked the values-laden language needed to win hearts and minds.

Grove Insight has helped an impressive array of Democratic candidates, ballot measure efforts, bonds and levies, issue advocates, labor unions, and corporate and nonprofit clients meet their goals.

This last cycle was one of her firm’s best.  She helped developed the winning message frame for California’s Prop. 32 — the odious payroll deduction measure that was defeated handily.  CalPeek, the state’s largest political notebook called her one of the “winners” coming out of the California election.  She helped knock off two GOP Members of Congress (Brian Bilbray, Dan Lungren) in very evenly matched, tough-to-win seats and helped win a hard-fought open seat in Arizona.

Grove Insight also helped develop the values messaging that led to the big marriage equality wins in Minnesota, Maine, Washington and Maryland, and served as campaign pollster for Minnesotans United for All Families-the first-ever defeat of a state constitutional ban on the freedom to marry.

Electing women to higher office is another passion.  Grove served as lead strategist and Women’s Monitor pollster for EMILY’s List, developing key messaging for Independent women across the country, resulting in a record number of women elected to office this year.

She was not only successful, she was right — Nate Silver of the New York Times named Grove Insight as one of the three most accurate pollsters in the country.

The new Anzalone Liszt Grove Research will have offices in Washington, D.C., New York City, Lana’i City, HI, and Montgomery, AL.  We will offer clients landline and cell-based polling, live focus groups, and an array of online quantitative and qualitative products, including QualBoards, Dial Tests, Web-based Ad Testing, Heat Mapping, Maximum Difference Scaling, and Conjoint Analysis.

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