The Birmingham-Jefferson County Transit Authority, which operates as MAX Transit, announced Tuesday that it promoted Amanda Hare to Director of Marketing and Communications, effective April 1, 2026.
Hare previously served as marketing and communications manager and played a key role in raising the agency’s brand visibility, strengthening public communications and advancing strategic initiatives tied to MAX Transit’s long-term growth plans, according to the transit authority.
Since joining the organization in 2024, Hare led the launch of MAX On-Demand and developed a rider education and awareness campaign aimed at increasing use of the service and expanding access across Jefferson County. She also led the marketing strategy for the upcoming MAX Connect mobile app, coordinating messaging across platforms to build anticipation and encourage user engagement.
The transit authority said Hare has also expanded MAX Transit’s digital presence through what it described as strategic storytelling and community-focused narratives, helping increase public awareness and support ridership growth.
“Amanda brings a rare combination of strategic insight and storytelling excellence,” Charlotte Shaw, chief executive officer of the Birmingham-Jefferson County Transit Authority, said. “Her ability to shape narratives, lead high-impact campaigns, and align communications with our long-term vision has been key to elevating the MAX Transit brand and strengthening our connection to the community.”
In her new role, Hare will oversee brand strategy, public relations, digital engagement, community partnerships, crisis communications and strategic marketing efforts supporting MAX Transit’s service expansion, infrastructure development and rider experience improvements.
“I’m honored to continue serving MAX Transit in this expanded capacity,” Hare said. “Public transportation is about connection, to opportunity, to community, and to economic growth. I look forward to building on the strong foundation we’ve created as we move Transit on the Grow into the next phase.”
Hare has more than 12 years of experience in strategic communications, media relations and brand development. The transit authority said she is also active in industry leadership initiatives and community partnerships that position MAX Transit as a forward-thinking, rider-centered transit authority.
More information is available at MAX Transit.
