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Opinion | Growing is the purpose: keeping education first in high school sports

As youth sports became a multibillion-dollar industry, the AHSAA prioritized an educational mission that focused on student character over college scholarships.

A college football at the goal line on a grass field
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Heath Harmon serves as the executive director of the Alabama High School Athletic Association.

High school sports is experiencing record participation. It is also experiencing unprecedented pressure.

Across the country, young athletes are training earlier, competing year-round and navigating expectations shaped by a rapidly expanding youth sports economy. For many families, athletics now feel like increasingly high stakes.

High school sports operate differently — by design. They exist within schools, alongside classrooms, guided by the same educational mission. Participation is structured to support academic success and to teach intangibles like discipline, teamwork, resilience and responsibility. Rules around eligibility, seasons and competition are not barriers to ambition; they are safeguards for students.

As expectations around winning and advancement continue to rise, we at the AHSAA believe it is worth reaffirming the role that high school athletics play in education — and why that purpose matters.

Every high school athlete is a student first, and we see high school sports as a vital extension of the classroom. In “the last class of the day,” student-athletes develop character and integrity and learn life lessons they will carry with them long after their playing days are over.

Today’s high school student-athletes will be tomorrow’s leaders. So, while the goal of playing high school sports is to win, the true purpose is much greater — for students to learn and grow as people.

How? By keeping high school sports educational, competitively balanced and accessible for all students. Why? To ensure high school sports develop the whole person, not just the athlete.

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Last summer, the New York Times published an article stating youth sports is now a $40 billion industry. Private lessons, club sports, travel teams and elite competitions are costly and wildly popular.

For many student-athletes, their sports experience is focused on becoming an elite athlete and landing a college scholarship.

But according to the NCAA, of the 8.2 million high school student-athletes in the U.S. (an all-time record), only 7 percent go on to play in college, and only 2 percent earn any type of scholarship.

Further, data from College Board’s “Trends in College Pricing and Student Aid 2025” report shows that the total published cost of attendance (tuition, fees, room and board) at four-year colleges now averages roughly $31,000 per year in-state and more than $50,000 per year out-of-state — underscoring why families feel intense pressure to secure athletic scholarships.

That’s why the purpose of high school sports must be so much more than winning, earning trophies or advancing to the next level.

Only a select few go on to play in college and even fewer get scholarships. But nearly all student-athletes benefit from participating in high school sports. They experience personal growth. They learn leadership skills. They build community and more. When athletics are education-based, students’ long-term development and well-being remain the top priority above all else.

With the guiding principle of students first, the NFHS and state high school associations like the AHSAA are committed to preserving the integrity, opportunity and educational alignment of high school sports for all student-athletes.

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The purpose of high school sports—helping students learn and grow as people—is what we are here to protect and preserve for generations to come. And it is our honor to do so.

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Heath Harmon began his tenure in July 2024 as executive director of the Alabama High School Athletic Association, AHSAA, the organization responsible for administering education-based athletics for its member schools across Alabama. Harmon became the sixth full-time executive director in AHSAA history after serving as principal of Oxford High School. A lifelong Alabama resident and graduate of Munford High School, he has served in education as an English and history teacher, coach, athletic director, assistant principal and principal. Harmon also served as head football coach at Cordova, Munford, Andalusia and White Plains high schools before moving into educational administration. He earned a bachelor’s degree in secondary education from Jacksonville State University, along with a master’s degree in secondary education and educational leadership and an educational specialist degree from the University of Alabama. He is also a graduate of the 2023 Alabama Superintendents Leadership Academy.

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