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BCA launches new visual identity and website

The Business Council of Alabama has announced a new digital presence.

The logo of the Business Council of Alabama.

The Business Council of Alabama today announced a new and improved digital presence, which includes an updated visual identity and website.

Fresh off of celebrating 35 years as the Alabama’s foremost voice for business, BCA is renewing and enhancing its primary focus of serving the needs of its members as they seek to grow jobs and create opportunity for families across our state.

With an eye towards the next 35 years and beyond, the rebranding includes a new logo and will emphasize the preeminent services and resources available to BCA members.

One standout feature of the modernized logo is the “A” in “BCA” being represented by an outline of the state of Alabama. This highlights BCA’s core mission, which ultimately centers on bettering the lives of all Alabamians through an unwavering commitment to our members.

Accordingly, BCA members will find the streamlined and upgraded website easier to navigate as they seek to fully take advantage of the comprehensive tools that membership offers them.

“Our members are BCA’s overarching focus and greatest pride,” stated Katie Boyd Britt, president and CEO of the Business Council of Alabama. “Serving them is of paramount importance, and today’s announcement is all about helping our members fulfill their potential as they move our great state forward. The past year has magnified the growing role the digital space plays across all areas of daily 21st century life, including in business. We are proud to stay ahead of the curve with the impactful resources we provide our members, as well as how members can more conveniently access these services and tools. As Alabama job creators look to recover from the COVID-19 pandemic, BCA will be there every step of the way.”

While BCA’s website is new in layout and appearance, the address remains the same, as does the organization’s mission.

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