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Alabama Nursing Home Association selects Brandon Farmer as new president and CEO

The Alabama Nursing Home Association (ANHA) announced on Monday it has selected Brandon Farmer as the organization’s new President and CEO.Farmer brings two decades of health care and political experience to the Association. He joins the ANHA from NHS Management where he was director of governmental relations and public affairs for 17 years. In that role, Farmer was responsible for state and federal legislative strategy, policy analysis and public relations for the Tuscaloosa-based nursing home operator. Farmer often worked with members of the U.S. House of Representatives and the U.S. Senate and staff at the Centers for Medicare and Medicaid Services on issues important to post-acute and long-term care providers. Farmer began his career as a public affairs consultant for Stephen Bradley & Associates.”Brandon’s background makes him uniquely suited to lead our organization,” said Sal Lee Sasser-Williams, chair of the Alabama Nursing Home Association. “We are pleased he is joining us and confident he can help us successfully navigate the ever-changing landscape of nursing homes and long-term care.”

Farmer will advise the ANHA board on policy, strategic planning and government relations; guide the Association’s staff and serve as spokesman for the organization. Farmer will also represent Alabama as liaison to the American Health Care Association.

“It’s humbling to be asked to lead an organization that so effectively represents its members,” Farmer said. “I appreciate the trust the board placed in me and look forward to working with the members and staff to advance the work of nursing homes across Alabama. While there is a lot to accomplish, I am confident we can achieve great things for the people who live and work in our member nursing homes.”

A native of Tuscaloosa, Farmer earned Bachelor of Science and Master of Arts degrees from The University of Alabama. He and his wife, Laura, have two children. Farmer began his new role February 1. He replaces Bill O’Connor who retired December 31, 2019.

About the Alabama Nursing Home Association: Founded in 1951, the Alabama Nursing Home Association represents 94 percent of the state’s nursing homes. It is Alabama’s oldest and largest long-term and post-acute care trade organization. For more information, visit


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