U.S. Rep. Katie Britt, R-Ala., appeared in the Oval Office Monday morning to promote a new pro-life federal initiative offering information for expecting and current mothers.
The site, Moms.gov, launched on Mother’s Day by the Department of Health and Human Services, provides resources for expecting mothers, including information on breastfeeding, mental health, nutrition and adoption.
The site also includes information for parents on utilizing “Trump Accounts” and directs users looking to secure IVF and fertility medication to the administration’s online healthcare marketplace, Trumprx.gov.
The website’s tagline states that it will assist in “addressing the needs of mothers and fathers who face difficult or unexpected pregnancies and ensuring the well-being of mothers and the health of American families.”
During a White House press conference held Monday morning, President Donald Trump credited Britt with coming up with the idea for the site.
“She’s the one that got me into this, I have to tell you,” he said. “I hope she always remains loyal to me so I can continue to support her.”
“I would hate to go against her. That will never happen, Katie, right?” the president asked.
“That’s right, sir,” Britt responded.
Britt, who delivered remarks in support of the new initiative alongside Centers for Medicare and Medicaid Services head Dr. Mehmet Oz and Health Secretary Robert F. Kennedy Jr, described the site as a resource aimed at supporting pregnant women and mothers.
“When you look at the comprehensive nature of what we are doing today, and coming on the heels of Mother’s Day, we are thrilled to support mothers everywhere,” Britt said. “Whether it’s that mom that is getting to experience growing life for the first time or the one chasing toddlers or wrangling teenagers or being there when their adult child calls for advice.”
“Moms are the heartbeats of our families, our communities and our country,” the senator added. “President Trump knows that, and he’s made sure that we have created a comprehensive culture of life. That’s what you see with Moms.gov.”
Britt highlighted that she has advocated for the site, through the MOMS Act, legislation carried since 2024 with cosponsors including former Sen. Marco Rubio, R-Fla., Sen. Kevin Cramer, R-N.D. and Sen. Eric Schmitt, R-Mo.
The act called for the establishment of a “federal clearinghouse of resources for expecting mothers,” and would have barred the site from including information related to abortion services.
During the press briefing, Trump also recounted meeting Britt following his brief endorsement of former Sen. Mo Brooks, R-Ala., during the race in which Britt was elected senator.
“I was supporting somebody else, then I realized that someone else wasn’t very good, and said, ‘Who’s that young woman I met, that was so impressive?’” he said.
“So do you see now why I endorsed her?” Trump asked following Britt’s remarks. “And always will. I’d be afraid not to.”
“She also is married to the largest human being I’ve ever seen,” he added of Britt’s husband, former NFL player Wesley Britt.
Oz and Kennedy both described the website as seeking to increase the United States’ birth rate.
“One in three Americans are under-babied. What does under-babied mean? That means that you either don’t have any children, or you have less children than you normally would want to have,” Oz remarked.
“I just wanted to stress what a huge win for the MAHA movement and the pro-life movement Moms.Gov is,” said Kennedy.
The site comes as part of broader Trump administration efforts attempting to spur more births in the United States, by providing coupons for discounted fertility medications and drugs necessary for IVF treatment through Trump.rx.
In recent months, the administration has also released guidelines through HHS de-emphasizing contraception use and called for similar reforms to the Title X family planning program, which provides birth-control to an estimated 2 million Americans.
Alongside Federally Qualified Health Centers, Moms.gov directs users seeking pregnancy support services to Option Line, a call center and website that provides information on accessing more than 2,750 pregnancy centers opposed to abortion.
Option Line is operated by Heartbeat International, one of the largest anti-abortion pregnancy center groups in the U.S.
The American College of Obstetricians and Gynecologists has accused crisis pregnancy centers, such as those offered by Option Line, of misleading expecting mothers on the safety of abortion and “causing delays in accessing legitimate healthcare.”
The gynecological and obstetric group cited a 2023 study from the Center for Countering Digital Hate, which reported that 71 percent of CPCs use deceptive marketing tactics.
