Bama in a Box, an online retailer based in Troy, Alabama, has launched a holiday shopping campaign to encourage Alabamians to keep their holiday shopping dollars in Alabama while simultaneously supporting small businesses across the state.
Bama in a Box was launched during the pandemic as a way to give consumers exposure to quality-made products while giving Alabama small businesses, many of whom lacked marketing budgets, exposure to new customers.
“Now, Bama in a Box wants to take that same ‘Shop Local’ mentality that was their focus during the forced pandemic closures and make it a top of mind issue for Christmas shoppers,” the company stated.
“The majority of almost every household’s gifting budget is spent during the Christmas season. By choosing to buy your Christmas presents as Alabama-owned businesses instead of spending them with large national and international companies means that Alabama businesses benefit from your holiday purchases instead of companies based out of state or out of the country,” Angi Horn, owner of Bama in a Box explained.
Bama in a Box tries to make the process of holiday shopping in Alabama as easy as possible by curating a large line of specialty gift boxes which are comprised completely of Alabama made products. These boxes are designed to be able to fill nearly every need on most Christmas shopping lists and every included item is an Alabama made item from an Alabama-owned business.
“Every specialty gift box that Bama in a Box has for Christmas represents 5-7 Alabama small businesses,” Horn said. “With each gift, you are giving your money to Alabama entrepreneurs across the state and you are keeping your tax dollars in Alabama to help our schools, our hospitals and our roads instead of sending them out of state where you see no benefit from them.”
“We are trying to make it easy to shop Alabama by creating a one-stop-shop but we just want everyone to buy from Alabama-owned businesses. If they buy from us, great. If they buy from a different Alabama-owned company, that is great too! Just buy Alabama!,” Horn said.